Top 5 Social Apps Performance in the UK for Q2 2024

In the second quarter of 2024, the top 5 social apps in the United Kingdom demonstrated varied performance trends across weekly downloads, revenue, and active users. Here's a detailed look at the data from Sensor Tower:

TikTok TikTok saw a significant increase in weekly revenue, peaking at approximately $3.5M in the first week of April and stabilizing around $2.2M to $2.3M towards the end of June. Weekly downloads also showed an upward trend, starting from 144.5K in early April and reaching 193.9K by the last week of June. Active users remained stable, fluctuating between 18.9M and 19.8M throughout the quarter.

Facebook Facebook experienced consistent weekly revenue, hovering around $81K to $94K. Weekly downloads were steady, ranging from 89K to 102K over the quarter. Active users remained relatively stable, with minor fluctuations between 35.1M and 35.4M.

Instagram Instagram's weekly revenue ranged from $145K to $188.7K, showing some variability throughout the quarter. Downloads saw a gradual increase, starting at 91K in early April and reaching nearly 100K by the end of June. Active users were consistently around 17.6M to 17.9M.

Threads Threads, despite not generating revenue, showed a dynamic trend in downloads, starting at 155.1K in early April and peaking at 162.7K by the end of June. Active users also increased steadily from 2.7M to 3.5M during the same period.

X X reported consistent weekly revenue around $91K to $102K. Downloads varied, with a notable peak at 78.5K in the final week of June. Active users remained stable, fluctuating slightly between 6.8M and 6.9M.

For more detailed insights and data, visit Sensor Tower.